Overview

Digital media is a studio concentration in the undergraduate program of the Department of Art and Art History with areas of focus in graphic design and digital art.

Graphic Design

The graphic design area of focus is an exciting and continually evolving field in today’s economy. Graphic designers create for print and digital applications in advertising, packaging, publishing, branding and more.

At UA, the graphic design track in the BFA in digital media prepares students with the fundamental skills to create visual responses to the communication challenges of the contemporary world. Our students gain vital experience in conceptual development, exploration of visual media and proficiency in creative technology. Upon completion of the program, students will have assembled a professional portfolio that showcases their design work in an array of applications.

Digital Art

Students in the digital art area of focus develop the necessary conceptual framework and production skills in digital art and design, while also exploring contemporary, historic and theoretical ideas that inform current practice. Particular topics covered in the curriculum include animation, computer-based visual communication, digital imaging, video art, motion graphics, web art, projection mapping and live and interactive performance.